Where are all the marketing dollars going?
Friday, October 24th, 2008 - by Becky Sheetz-RunkleIn the midst of market volatility and uncertainty, what are the marketing spending trends?
According to MarketingSherpa’s “Marketing During a Downturn” 22 –page report, direct marketing will be a big winner. The report is full of significant trend data of more than 400 companies surveyed. If it’s still free when you check this link, you can download it now. Otherwise, it’s a worthwhile investment. In upcoming posts, we’ll be highlighting data points and providing analysis.
The survey reveals that marketers are spending more on direct marketing. It goes on to conclude that this is occurring at the expense of branding initiatives. Specifically, 30% of respondents are increasing their DM spend, compared to 19% increasing their branding spend. Additionally, among the companies cutting back, marketers are slicing the branding budget more quickly than the direct marketing dollars.
Check back soon for more insight from this research and more like it.
October 28th, 2008 at 2:58 pm
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