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When Marketing to Government, Get Real

Friday, February 8th, 2008 - by Becky Sheetz-Runkle

From the Marketing By Numbers Column in the Washington Business Journal.

Marketing can have a very different meaning for pure-play business-to-government companies than it does for business-to-business companies. Too many senior managers who do business……

http://washington.bizjournals.com/washington/stories/2008/02/11/smallb2.html

Posted: Friday, February 8th, 2008 | Business to Government Marketing, Technology Marketing
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