The 5 Fastest Ways to Generate Leads
Monday, May 18th, 2009 - by Becky Sheetz-RunkleNow is the time to leverage marketing to generate leads. In an economy where it takes considerably more leads and more times to make sales, moving quickly to keep the pipeline full is of the essence. Marketing should be helping you in the endeavor.
This article examines the five fastest ways to leverage marketing to generate and nurture leads. These tactics are designed to work in unison with more long-range marketing activities, and can be executed on an ongoing basis. They’re also meant to fit tightly with and enhance your selling process.
Webinars. Once you’ve figured out what you have to say with your webinar or series of webinars, promotion is the biggest consideration. Any media organization that you team up with to promote your webinar will be able to provide you with the list of registrants. Assuming you have a good topic that people care about, this should represent a healthy list of prospects in a reasonably finite period of time.
But beware, there are many webinar pifalls to avoid.
Seminars. The next step up from webinars is face-to-face seminars. These are more risky because you need to fill a real live room. With webinars, none of your attendees knows if they are one of 50 or one of 5,000. But when you’re in a room together, it’s all transparent. So seminars pose a constant challenge to fill a room. If the topic of your seminar is “Ten Ways Product X Can Improve Your Business Process,” don’t expect much of a turnout. The seminar must be educational in nature. Advertise good content and deliver, and you’ll build a reputation for high quality events.
As with webinars, seminars provide qualified leads. But unlike webinars, you’re team is able to actually engage potential buyers face-to-face during networking time and Q&A. Seminars are much more powerful at building and promoting your brand to attendees than webinars. They also build greater interaction with your brand and more vested prospects.
Check back later this week for more of the 5 fastest ways to generate leads.
May 21st, 2009 at 8:04 am
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May 23rd, 2009 at 12:13 am
[...] Monday, May 18th, 2009 – by Becky Sheetz-Runkle. Now is the time to leverage marketing to generate leads. In an economy where it takes considerably more leads and more times to make sales, moving quickly to keep the pipeline full is of … Go to Source [...]