Ten tips for choosing the perfect ad agency
Tuesday, April 14th, 2009 - by Becky Sheetz-Runkle
Looking to land a marketing or PR agency? Or maybe you’re considering the options and looking for alternatives to the agency or agencies you already have? Here are some fundamentals for making the best choice.
But first, if you haven’t already, read the four essential ingredients you’ll need before selecting a marketing agency.
And now, for the first 3 tips for securing the perfect marketing agency for you:
1. Commitment to delivery. Agencies sometimes lack structure. Everyone you talk with is going to tell you they hit their clients’ deadlines. To get to the real issue, ask their references about their track record in hitting deadlines.
2. Seeing the big picture. Your account manager should have a firm grasp of your business objectives. The agency methodology should be more about helping you reach your goals than creating award-winning pieces. They must understand how and why you want to impact your audience.
3. What’s the ROI? The agency needs to be able to demonstrate return on projects like yours. If you’re looking at web marketing, what’s the agency done and how has it impacted their clients? If they’re trying to sell you on direct marketing, what’s their track record? How have they measured past success and how will they do it for you? A formal measurement methodology in plain English is a huge plus.
Check back soon for the rest of the ten tips for selecting the perfect marketing agency.
May 5th, 2009 at 11:22 am
[...] The first three tips from part one were: [...]