Global analyst firm IDC’s CMO Advisory Practice has released the third annual results of its Marketing Performance Matrix (SM). The report gives kudos to internal marketers who excel in marketplace execution. The report ranks Avaya, Citrix, HP, Nortel, and Sun Microsystems as the top tech marketing innovators and reveals success factors for CMOs.

In the category of preaching to the choir, there are three key takeaways. Marketing execs are urged to:

1. Gain the trust of their CEOs, CFOs and Sales Executives. (Any surprises here?)
2. Leverage a strong, senior team in key regions so you can stay close to customers and optimize the ability to react to market and trends.
3. My personal favorite: Stop doing more with less. Terminate the cycle of ever-expanding marketing activities with diminishing resources. Rather, they recommend focusing on quality, and fewer programs with higher success.

 Learn more about this report and IDC at http://www.idc.com/getdoc.jsp?containerId=212922.

Posted: Tuesday, September 9th, 2008 | Business to Business Marketing, Industry Trends, Marketing Research, Sales and Marketing, Technology Marketing
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