People often ask me: what is the number one thing I can do in order to be successful at my marketing job? While it is hard to put a ranking to the tools that I found to be successful during my 20-year corporate career, one of the most important is communication. In most organizations, marketing tends to operate behind a curtain. No one outside the department seems to be fully aware of the marketing programs and the results that marketing has achieved. Marketing needs to educate the company on what it is doing. It is to your advantage to ensure that all employees know what marketing programs are running, what is in the works and what the results of past programs.

You can handle this communication in myriad ways: speak during an all-hands meeting, develop an internal marketing blog, distribute an internal marketing newsletter or host a department open house. Whatever the method, make sure you deliver a clear and concise picture of the marketing programs in place as well as the achieved results. Don’t stop there, though. Continue with the desired communication vehicle throughout the year. Maintain a visible presence in the company and welcome people to stop by the department or your office. Post printed materials in common areas with a description of the piece, how it is being used, desired results and campaign numbers. Pretty soon, there won’t be a mystery to how marketing is spending its budget and you will be surprised by the support you will receive from your colleagues.

For more tips on surviving corporate marketing, email your request for a copy of Pamela Girardin’s Corporate Marketing Survival Guide.

Posted: Tuesday, July 22nd, 2008 | Technology Marketing
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