Sure they’re cliché, but many of us revisit old resolutions, and make new ones each year. When you think about it, it’s not such a bad idea, really. Resolutions point us in a positive direction and can help us reach our goals and objectives.

 

As we look back on the past year, here are the top New Year’s Resolutions for the marketing savvy that can help you start the year off right. In no particular order, our first resolution is…..

 

Clean up that marketing database. This one is nobody’s favorite. Have you been putting this necessary yet evil activity off for too long? You’ve probably been so busy using the marketing database, you haven’t been able to stop, catch your breath, and clean the database.

 

If you fall into this category, we’re sure the irony isn’t lost on you. But if you know that now is the time, take action. If you need to bring in a temp, make it happen. That database is your lifeline and needs to be treated as such. Otherwise, you’ll be looking back on 2009 thinking, “we really need to scrub that database.” The only unknown will be: how many sales were lost by not being able to reach enough of the right people?

 

Check back throughout January for more New Year’s Reslutions for Tech Marketers. And come back to the Q2 Marketing Blog all year for your healthy dose of marketing insight, trends and analysis. Let’s make it a great 09!