http://www.technologymarketingblog.com Q2 Marketing - Qualified Programs, Qualified Results Thu, 19 Aug 2010 15:18:43 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.technologymarketingblog.com/8-reasons-why-marketing-collateral-still-matters http://www.technologymarketingblog.com/8-reasons-why-marketing-collateral-still-matters#comments Thu, 14 Jan 2010 13:10:24 +0000 Becky Sheetz-Runkle http://www.technologymarketingblog.com/?p=133 Regardless of what you call it—marketing materials, sales collateral, leave behinds, sales tools—collateral still works. Collateral still influences purchasing decisions, distinguishes brands, tells stories and communicates competitive differentiators. Collateral matters. Here is part one of 8 reasons why collateral still matters at Designerscouch.org.

 

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