Q2 Marketing Blog» Q2 Marketing Blog – Technology Marketing, Public Relations, Brand Consulting http://www.technologymarketingblog.com Q2 Marketing - Qualified Programs, Qualified Results Thu, 19 Aug 2010 15:18:43 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Web marketing: Customer Acquisition Vs Cheap Sales Tactics http://www.technologymarketingblog.com/web-marketing-customer-acquisition-vs-cheap-sales-tactics http://www.technologymarketingblog.com/web-marketing-customer-acquisition-vs-cheap-sales-tactics#comments Wed, 03 Feb 2010 13:29:56 +0000 Becky Sheetz-Runkle http://www.technologymarketingblog.com/?p=136 We all know how important customer acquisition is these days—for our clients and for ourselves. But some companies are getting carried away and making a big online marketing mistake.

Many are getting caught up in optimizing their websites for lead generation and sales conversion. And they’re forgetting there’s much more to a website strategy. Effective websites must also serve existing customers and create a brand perception of trust and credibility.

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