Q2 Marketing Blog» Q2 Marketing Blog – Technology Marketing, Public Relations, Brand Consulting http://www.technologymarketingblog.com Q2 Marketing - Qualified Programs, Qualified Results Thu, 19 Aug 2010 15:18:43 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Are You Using PR to Sell? http://www.technologymarketingblog.com/are-you-using-pr-to-sell http://www.technologymarketingblog.com/are-you-using-pr-to-sell#comments Mon, 15 Feb 2010 13:30:33 +0000 Becky Sheetz-Runkle http://www.technologymarketingblog.com/?p=140 Too many organizations forget that public relations can and should have a meaningful impact on the sales process. Are you using PR effectively to sell?

 

One important output of a PR campaign is to use press clippings in the sales process. PR should not be passive. You should use clippings from interviews and favorable mentions in the sales kits and other leave behind.

 

You should also be using recent clippings like trend pieces and case studies and sending them along to leads that have cooled.

 

When viewed this way, PR can be used strategically to sell. How are you using it?

 

]]> http://www.technologymarketingblog.com/are-you-using-pr-to-sell/feed 0