Q2 Marketing Blog» Q2 Marketing Blog – Technology Marketing, Public Relations, Brand Consulting http://www.technologymarketingblog.com Q2 Marketing - Qualified Programs, Qualified Results Thu, 19 Aug 2010 15:18:43 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Make Quantification Top Priority for 2010 http://www.technologymarketingblog.com/make-quantification-top-priority-for-2010 http://www.technologymarketingblog.com/make-quantification-top-priority-for-2010#comments Fri, 08 Jan 2010 11:55:06 +0000 Becky Sheetz-Runkle http://www.technologymarketingblog.com/?p=130

Make marketing measurement a top priority for your company in 2010. This New Year’s resolution should be near the top of many marketers’ to-do lists. Everyone agrees that this has to be done. But rub is in the quantification methodology. Just how do we do it?

 

Over the years, we’ve received many questions about how to implement and improve marketing measurement to demonstrate marketing results. In fact, I just had this discussion with a federal defense contractor yesterday.

 

It begins with a solid plan and setting benchmarks and measuring against them.

 

Here are some resources to help you:

6 Tips for Establishing a Formal Measurement Process (One of our most popular entries!)

 

4 Essential Tips for Building Quantifiable Marketing Programs, from MarketingProfs  

 

8 Ways to Build Quantifiable Programs 

Last, but far from least is our most popular downlaod,Q2 Marketing’s Nine Step Marketing Quantification Process. It will help make your resolution a reality!

 

Happy quantifying! 

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