Q2 Marketing Blog» Q2 Marketing Blog – Technology Marketing, Public Relations, Brand Consulting

8 More Reasons Why Collateral Still Matters

Becky Sheetz-Runkle — Thu, 21 Jan 2010 17:33:58 +0000

Marketing materials are an important part of the sales process for most B2B and B2G companies. But not all companies, even the ones selling high end services and solutions, meet the challenge. Here is part two of the recent article, 8 Reasons Why Collateral Still Matters.

8 Reasons Why Marketing Collateral Still Matters

Becky Sheetz-Runkle — Thu, 14 Jan 2010 13:10:24 +0000

Regardless of what you call it—marketing materials, sales collateral, leave behinds, sales tools—collateral still works. Collateral still influences purchasing decisions, distinguishes brands, tells stories and communicates competitive differentiators. Collateral matters. Here is part one of 8 reasons why collateral still matters at Designerscouch.org.