Social Networking and Blogs More Popular than Email
Monday, March 16th, 2009 - by Becky Sheetz-RunkleMember communities such as social networks and blogs are now the fourth most popular online category, surpassing email according to the new Neilson report, Global Faces and Networked Places.
Two-thirds of online users across the world are visiting member communities. This sector is growing twice as fast as search, portals and PC software–and all others. Social networking time accounts for almost 10% of all Internet time.
The data was captured from December 2007–December 2008 and indicates that time spent on social network and blogging sites is growing more than three times the rate of overall Internet growth.
This shift has primarily been driven by the aging Facebook. The age group most responsible for the present growth has been the 35-49 age group. From December 2007–December 2008, Facebook added almost twice as many 50-64 year old visitors (+13.6 million) than it has added under 18 year old visitors (+7.3 million).
