New year. New resolve. Here is the second New Year’s Resolution for the marketing savvy. Last week’s resolution was nobody’s favorite: Clean up that marketing database. Resolution number two is much more fun.

 

Figure out what social media means to you. Should we start a blog (assuming you don’t have one already)? Or add a new one? How will Web 2.0 impact the way we market our company? How are our competitors using social media intelligently? Should we enable user submitted feedback? How aggressively are our competitors leveraging social media? Is anyone really reading it?

 

These are questions we heard repeatedly last year. There’s a lot of Web 2.0 buzz in the tech marketing world, and rightfully so. Now’s the time to really evaluate what impact it can have on your organization. What role will “the next big thing” have in your overall marketing strategy?

 

And if you do have social media programs in place, kick of 2009 with metrics to determine how well they’re doing and how they can be improved.