The online ad marketing had it’s best quarter ever in Q4 09, according to a report from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

This record $6.3 billion in revenues speaks to the worst of the ad slump behind us, according to PwC’s David Silverman.

Other highlights of the report:

• Search and display advertising is still the largest overall interactive advertising spend. Search revenues comprise 47% of the total spending.
• Digital video in particular is strong, with an almost 39% increase from 2008 to 2009.
• Based on data from PwC from 2005 to 2009 in tv, radio, newspapers, consumers magazines and Internet, the Internet’s share of combined ad revenue more than doubled from 8% to 17%.

Find out more at http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-040710

Posted: Thursday, April 15th, 2010 | Advertising, Economy, Industry Trends, Lead Generation, Marketing Research, Measurement, Online Marketing, Recession marketing, Research and studies, Technology Marketing
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