Join Q2 Marketing’s Pamela Girardin at the ASBC’s “How to Maximize Trade Show Marketing Spending” Wednesday, March 11 at 9:00 a.m. The presentation will follow the ASBC’s weekly Business Over Breakfast™ at the Tower Club in Tysons Corner. Pamela’s session is for government contractors interested in learning more about maximizing investments at industry trade shows, and specifically, the upcoming 19th Annual OSDBU Procurement Conference.

An unsurpassed tradeshow and conference veteran, Pamela will offer tips on how to best leverage your industry tradeshow spending and maximize the impact of business objective achievement. Getting full value from the shows you attend is a deliberate and ongoing process. We all need to spend our marketing dollars where it makes the most sense. Pamela will reveal useful tips to help you marry up the many logistical and moving parts with a solid revenue-driven strategy. With over 20 years of strategic marketing experience, Pamela is President and Founder of Q2 Marketing, a strategic marketing firm that drives revenue for B2B and B2G technology companies.

We will also be joined by David Powell of Federal Business Council, Inc., producers of the annual event, and Dan Sturdivant of the Department of Homeland Security, one of the original coordinators of this event and planning committee chair for ten consecutive years.

 Tips for Exhibitors and Attendees of the 19th Annual OSDBU Procurement Conference

David Powell, FBC and Dan Sturdivant, Department of Homeland Security

The OSDBU Procurement Conference is a national conference fostering business partnerships between the Federal Government, its Prime Contractors, and small, minority, service-disabled Veteran-owned, Veteran-owned, HUBZone, and women-owned businesses. This year, over 400 exhibitors and 4,000 attendees will meet to identify business opportunities and encourage small business utilization across 49 government agencies.

The conference, sponsored by the Federal government Offices of Small and Disadvantaged Business Utilization, was originally established in 1990 as the Procurement Opportunities Conference & Exposition. The purpose is to provide networking and educational opportunities to all conference participants.

This is a complimentary event hosted by The ASBC Marketing Silo. Pre-registration is required. Space is limited. Learn more at: http://www.theasbc.org/events/event_details.asp?id=53003.

Posted: Friday, March 6th, 2009 | Trade Shows
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