Everyone wants to be among the top organic listings in Google. But in a search-fueled world, it is still amazing how many companies aren’t effectively utilizing search marketing strategies. Specifically, PR for search engine optimization (SEO) is often a missed opportunity. 

 

Strategies range from buying search listings, optimizing web keywords, maximizing the use of company blogs, and much more. There are many ways to boost (SEO). Of course, these different flavors come at different price points. If you opt to pursue these in-house, some can require a significant amount of time. Let’s talk about one of our favorite flavors: public relations.

 

PR can help optimize your search engine traction. And in the process way, your PR campaigns can become more measurable. This is particularly important given the difficulty many corporations and PR agencies having measuring the ROI of public relations.

 

One of the simplest and most cost effective ways to gain search traction—especially for smaller and mid-sized companies that may not already be doing this—is to utilize a wire distribution service like PR Newswire or Business Wire. Online news sources need constant sources of fresh content. There are many nuances, but here’s the bottom line: if you put a release out over the wire it will get picked up and it will help people find you online. Make this an ongoing effort, target it to the right outlets and audiences, and good things will follow.

We have helped many of our clients, including those with very little web presence outside of their web sites, boost their presence almost overnight by leveraging a simple wire strategy. Make no mistake: PR works best when it is employed on a long-term basis. But that doesn’t mean results can’t be achieved quickly.

 

Check back in coming weeks for more on how to use public relations to drive search engine optimization.