Bank of America + History Channel = Brilliant Marketing Concept
Friday, May 7th, 2010 - by Becky Sheetz-RunkleI’m very impressed with how Bank of America is using their spots on the History Channel’s new, “America, the Story of Us” series.
This is a case study in marketing integration with user experience. It’s a great example of how advertisers can get through our filters and circumvent our aversion to be sold.
Far and away, the most effective marketing and advertising integrates itself into our experiences. Read this branding case study article here.

