More senior level marketers move toward temping
Thursday, September 18th, 2008 - by Becky Sheetz-RunkleAdvertising Age reports in their September 8 issue on the growing trend of senior level marketers in temp positions. The article is here (http://adage.com/abstract.php?article_id=130797), but you’ll need a subscription to access it.
A byproduct of the economic climate, Advertising Age explains why:
- More companies are looking to reduce the body count in their marketing department.
- There are ample baby boomers available for consulting.
Here’s a good indicator from the story: “The percentage of online job listings containing the words “temporary,” “marketing” and “director” surged roughly 50% between May 1 and July 31,” while there was no increase in those containing “marketing” and “director.”
We can draw many conclusions from this. Certainly there are many experienced marketing pros who are between gigs. I meet quite a few of them at networking events and through colleagues. Companies may be bringing senior level temps on board to spearhead short-term initiatives such as rebranding. This may also be a function of increasingly looking to quantify the return on investment of marketing departments–starting at the top.
October 13th, 2008 at 10:35 am
October 13th, 2008 at 11:08 am
[...] time more important than now to shine a spotlight on the achievements of your marketing department. Temping trends in corporate marketing, even at the senior level, are at an all-time-high. Need a better reason? To demonstrate your wins, [...]