Make marketing measurement a top priority for your company in 2010. This New Year’s resolution should be near the top of many marketers’ to-do lists. Everyone agrees that this has to be done. But rub is in the quantification methodology. Just how do we do it?

Over the years, we’ve received many questions about how to implement and improve marketing measurement to demonstrate marketing results. In fact, I just had this discussion with a federal defense contractor yesterday.

It begins with a solid plan and setting benchmarks and measuring against them.

Here are some resources to help you:

6 Tips for Establishing a Formal Measurement Process (One of our most popular entries!)

4 Essential Tips for Building Quantifiable Marketing Programs, from MarketingProfs  

8 Ways to Build Quantifiable Programs 

Last, but far from least is our most popular downlaod,Q2 Marketing’s Nine Step Marketing Quantification Process. It will help make your resolution a reality!

Happy quantifying!