Hello cause, meet effect.

Advertising Age’s recent article, With No New Ads, Heineken Ads Sink is worth a read. Nearly a year without an ad campaign, the beer giant’s sales are beginning to slump. From this article: While Heineken sales were up 1.6% this year through Sept. 7, according to data from Information Resources Inc., they started falling as the prime beer-selling summer season progressed, with sales falling 3.7% in July and August, as total imports posted a slight increase.

Read the full article for other factors. Maybe some of you can use this data to help justify your ad spend.

Posted: Wednesday, October 29th, 2008 | Advertising, Economy, Industry Trends
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