http://www.technologymarketingblog.com/how-well-does-marketing-understand-your-sales-process Q2 Marketing - Qualified Programs, Qualified Results Wed, 09 Jun 2010 02:50:50 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.technologymarketingblog.com/how-well-does-marketing-understand-your-sales-process/comment-page-1#comment-14 Becky Sheetz-Runkle Fri, 05 Dec 2008 18:30:45 +0000 http://www.technologymarketingblog.com/?p=60#comment-14 Good insights, Michael. Thanks for your comments. The genuine marketing/sales marriage is a thing of beauty. Good insights, Michael. Thanks for your comments. The genuine marketing/sales marriage is a thing of beauty.

]]> http://www.technologymarketingblog.com/how-well-does-marketing-understand-your-sales-process/comment-page-1#comment-11 mkerman Tue, 18 Nov 2008 02:36:22 +0000 http://www.technologymarketingblog.com/?p=60#comment-11 For my clients, the keys to true sales-marketing integration is: (1) Sales must invite marketing into the sales process (2) Marketing needs to produce sales tools that help sales with conversations (that's the key) that they'll have throughout the process. (3) Marketing needs to manage and optimize the top part of the funnel so opportunities emerge faster. For my clients, the keys to true sales-marketing integration is:
(1) Sales must invite marketing into the sales process
(2) Marketing needs to produce sales tools that help sales
with conversations (that’s the key) that they’ll have
throughout the process.
(3) Marketing needs to manage and optimize the top part of
the funnel so opportunities emerge faster.

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