http://www.technologymarketingblog.com/forrester-recession-not-cancelled-will-hit-tech-industry-in-late-2008 Q2 Marketing - Qualified Programs, Qualified Results Wed, 09 Jun 2010 02:50:50 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.technologymarketingblog.com/forrester-recession-not-cancelled-will-hit-tech-industry-in-late-2008/comment-page-1#comment-18 Tech marketing recovery in 2010, says Forrester-Business to Business Marketing,Economy,Industry Trends,Marketing Research,Research and studies,Technology Marketing Fri, 23 Jan 2009 14:34:07 +0000 http://www.technologymarketingblog.com/?p=43#comment-18 [...] Tech marketing recovery in 2010, says Forrester Friday, January 23rd, 2009 - by Becky Sheetz-Runkle Forrester Research recently released their Global IT Market Outlook: 2009, reporting a dismal year for IT purchases. The report, by Andrew Bartels, projects global IT goods and services purchases will be $1.66 trillion this year. This marks a 3% decline after an 8% rise in 2008. This 3% represents growth in weighted average of local currencies.   The upside is that recovery is expected in 2010 with a 9% growth in US dollars and 6% growth in local currencies. Patience is more than a virtue.   The US tech market will grow 1.6% Meanwhile, the weakest growth will be in Western and Central Europe and Canada and Latin American, according to Forrester.   Globally, software purchases will be the highest performing category in 2008.   Last month, Forrester Research released the US IT Market Outlook: Q4 2008. In that report, they were optimistic–or at least not pessimistic–in foreseeing the near future.   And for even more tech market predictions from Forrester, read Q2’s Recession not ‘canceled,’ will hit tech industry in late 2008. [...] [...] Tech marketing recovery in 2010, says Forrester Friday, January 23rd, 2009 – by Becky Sheetz-Runkle Forrester Research recently released their Global IT Market Outlook: 2009, reporting a dismal year for IT purchases. The report, by Andrew Bartels, projects global IT goods and services purchases will be $1.66 trillion this year. This marks a 3% decline after an 8% rise in 2008. This 3% represents growth in weighted average of local currencies.   The upside is that recovery is expected in 2010 with a 9% growth in US dollars and 6% growth in local currencies. Patience is more than a virtue.   The US tech market will grow 1.6% Meanwhile, the weakest growth will be in Western and Central Europe and Canada and Latin American, according to Forrester.   Globally, software purchases will be the highest performing category in 2008.   Last month, Forrester Research released the US IT Market Outlook: Q4 2008. In that report, they were optimistic–or at least not pessimistic–in foreseeing the near future.   And for even more tech market predictions from Forrester, read Q2’s Recession not ‘canceled,’ will hit tech industry in late 2008. [...]

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