Q2 Marketing Blog» Q2 Marketing Blog – Technology Marketing, Public Relations, Brand Consulting

Do You Need Google Adwords?

Becky Sheetz-Runkle — Thu, 19 Aug 2010 15:18:43 +0000

Does Google Adwords make sense for you?

If you have an online marketing strategy, there’s a good chance that Google Adwords is an important part of it. And if you’re using an SEO software product for your internet marketing, you’re probably carefully monitoring—and hopefully optimizing—your Adwords’ performance.

But like all things marketing, Adwords isn’t for everyone. Just because it’s hot and all your friends are doing it, doesn’t mean it will make business sense for you. Many companies delve into Google Adwords, only to throw in the towel a short while later. For a variety of reasons, they don’t get the return on investment they think they should.

Here are some ways to know if Google Adwords is—or isn’t for you.

How Important is a Web Site Audit

Becky Sheetz-Runkle — Tue, 27 Jul 2010 12:32:46 +0000

Regular web site audits can be extremely valuable to a successful, ongoing internet marketing strategy. So what exactly is a site audit and how do you know if you need one?

Find out here: http://seo-software-review.toptenreviews.com/how-important-is-a-site-audit-.html.

Content is Key to Effective Online Marketing

Becky Sheetz-Runkle — Mon, 19 Jul 2010 21:17:27 +0000

There are many challenges businesses of all sizes face when it comes to developing and executing a powerful, ROI-driven internet marketing strategy. One of the biggest hurdles is in developing high-quality, meaningful content. Many businesses simply don’t think they have much to say or a reliable effective way to say it.

Read the rest at TopTenREVIEWS.com Online Marketing Services site.

Study: Impact of Positive & Negative Product Reviews

Becky Sheetz-Runkle — Wed, 14 Jul 2010 13:20:37 +0000

A study from Southern Methodist University, Dallas, Texas reveals some very interesting findings on the importance of product reviews on buyer habits. The findings draw from 165 participants who tested video games. They had no previous knowledge of the game, Plants vs. Zombies. I know, I know, but stay with me… The point here isn’t really about video games.

The study, called, ”The Influence of Professional Critic Reviews,” divided users into three groups. One was exposed to positive reviews of Plants vs. Zombies, one was exposed to negative reviews, and the third was shown none. Participants then played the game for 20 minutes. Next, they filled out an exit survey, gave the game a review score and chose to either receive a free copy of Plants vs. Zombies or $10.

Positive reviews made a big difference.

Those who read positive reviews were twice as likely to choose the copy of Plants vs. Zombies instead of the cash. And they were 85% more likely to take the game than those not exposed to any reviews.

Are you making use of buyer reviews? They clearly influence purchasing decisions, even if you’re not in the business of the undead.

Talkin’ About My (online) Reputation

Pamela Girardin — Tue, 13 Jul 2010 13:40:34 +0000

Amtrak’s Arrive Magazine’s most recent issue quotes Q2 Marketing’s Becky Sheetz-Runkle on how to protect your businesses’ online reputation. Find out how to use social media to shape your online reputation. Read the full article: http://www.arrive-digital.com/arrive/20100708#pg31

New eMarketer report on SEO and SEM Spending

Becky Sheetz-Runkle — Tue, 13 Jul 2010 13:34:32 +0000

Search is fundamental to customer acquisition. And search engine optimization (SEO) is projected to grow consistently, according to eMarketer’s Search Marketing Trends report.

Read the rest at blogs.aquent.com: http://blogs.aquent.com/aquentblog/author/kelly-boykin/2009/06/

Search Engine Submission Pitfalls

Becky Sheetz-Runkle — Mon, 21 Jun 2010 11:38:44 +0000

Search engine submission is a tricky topic. Whether or not an SEO software product offers search engine submission doesn’t tell the entire story. Their submission practices must also be evaluated.

Not all SEO submission tools are created equally.

An SEO product that includes solid submission features will save you significant time and money. The best products allow you to submit an unlimited number of pages to search engines and directories. And the top products do it with credible, white hat SEO methods that are approved by search engines. This way they safeguard your website’s credibility and drive the kind of traffic you want.

Read more about safe search engine submission practices.

Find the top 10 SEO software companies.

All About Online Video (VSEO)

Becky Sheetz-Runkle — Mon, 14 Jun 2010 22:19:21 +0000

Online video is all the rage these days. From YouTube and Facebook to news and business websites, everybody’s doing it.

But what everyone’s not doing is optimizing their own video for SEO. Video SEO— or, VSEO—is a collection of practices that guides the creation, optimization and distribution of videos for the purpose of driving traffic and gaining exposure. And these practices, like all of SEO, are a moving target requiring up-to-the-minute expertise.

Toyota Sienna Swagger Wagon YouTube Brilliance

Becky Sheetz-Runkle — Thu, 27 May 2010 23:39:26 +0000

The Toyota Sienna YouTube video has nothing to do with B2B or B2G tech marketing, but it’s brilliant. Makes you forget all about that silly safety recall:

http://www.youtube.com/watch?v=ql-N3F1FhW4

The Top 10 SEO Software Products in the World!

Becky Sheetz-Runkle — Thu, 27 May 2010 14:09:30 +0000

Search engine optimization. Can you really market effectively without it? Probably not. But SEO is about much more than keyword optimization and whose linking back to who. It’s about strategy, content, credibility and great attention to detail.

That’s why a lot of pros don’t go it alone. They pick an SEO software product to help automate the many tedious and time consuming aspects of SEO. The rules and techniques are constantly changing.

To help, I’ve impartially evaluted and compared the top 10 SEO software products in the world. And I do mean world. Only one is based in the U.S.

The top three were:

Web CEO
Advanced Web Ranking
iBusiness Promoter

Find out why they finished at the top and learn about the other seven, price points and more at my TopTenREVIEWS SEO product comparison site.

Enjoy!