Regular web site audits can be extremely valuable to a successful, ongoing internet marketing strategy. So what exactly is a site audit and how do you know if you need one?
Find out here: http://seo-software-review.toptenreviews.com/how-important-is-a-site-audit-.html.
There are many challenges businesses of all sizes face when it comes to developing and executing a powerful, ROI-driven internet marketing strategy. One of the biggest hurdles is in developing high-quality, meaningful content. Many businesses simply don’t think they have much to say or a reliable effective way to say it.
Read the rest at TopTenREVIEWS.com Online Marketing Services site.
A study from Southern Methodist University, Dallas, Texas reveals some very interesting findings on the importance of product reviews on buyer habits. The findings draw from 165 participants who tested video games. They had no previous knowledge of the game, Plants vs. Zombies. I know, I know, but stay with me… The point here isn’t really about video games.
The study, called, ”The Influence of Professional Critic Reviews,” divided users into three groups. One was exposed to positive reviews of Plants vs. Zombies, one was exposed to negative reviews, and the third was shown none. Participants then played the game for 20 minutes. Next, they filled out an exit survey, gave the game a review score and chose to either receive a free copy of Plants vs. Zombies or $10.
Positive reviews made a big difference.
Those who read positive reviews were twice as likely to choose the copy of Plants vs. Zombies instead of the cash. And they were 85% more likely to take the game than those not exposed to any reviews.
Read more about the study ag G4tv.com: http://g4tv.com/thefeed/blog/post/706037/New-Study-Suggests-Video-Game-Reviews-Actually-Important-To-Success.html#ixzz0tf5OS39o
Are you making use of buyer reviews? They clearly influence purchasing decisions, even if you’re not in the business of the undead.
Online video is all the rage these days. From YouTube and Facebook to news and business websites, everybody’s doing it.
But what everyone’s not doing is optimizing their own video for SEO. Video SEO— or, VSEO—is a collection of practices that guides the creation, optimization and distribution of videos for the purpose of driving traffic and gaining exposure. And these practices, like all of SEO, are a moving target requiring up-to-the-minute expertise.
Read more on video SEO here: http://online-marketing-services-review.toptenreviews.com/all-about-online-video.html
Search engine optimization. Can you really market effectively without it? Probably not. But SEO is about much more than keyword optimization and whose linking back to who. It’s about strategy, content, credibility and great attention to detail.
That’s why a lot of pros don’t go it alone. They pick an SEO software product to help automate the many tedious and time consuming aspects of SEO. The rules and techniques are constantly changing.
To help, I’ve impartially evaluted and compared the top 10 SEO software products in the world. And I do mean world. Only one is based in the U.S.
The top three were:
Find out why they finished at the top and learn about the other seven, price points and more at my TopTenREVIEWS SEO product comparison site.
Enjoy!
What’s the return on investment of email marketing? It’s easy to get a bit jaded when it comes to email marketing, as we’re cleaning out our inboxes. It seems like on a good day the proportion of solicited messages to unsolicited messages is 1:10. On a good day. . .
But, marketers, don’t allow your assumptions to cloud your judgments. Email marketing has a very real ROI.
According to the Direct Marketing Association, email marketing returned $43.62 for every dollar spent on it in 2009. Yes, the nice people at the DMA might have a dog in the fight. (I really hope people aren’t googling dog fighting and ending up on the TechnologyMarketingBlog.) But who else are you going to trust to measure it?
And while down a bit, they estimate email marketing is expected to return $42.08 for every dollar spent on it this year.
So, if you’re not consistently using email marketing, maybe you should be. And if you’re not getting a healthy ROI, it’s time to evaluate your methods.
The online ad marketing had it’s best quarter ever in Q4 09, according to a report from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
This record $6.3 billion in revenues speaks to the worst of the ad slump behind us, according to PwC’s David Silverman.
Other highlights of the report:
Find out more at http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-040710
Small business use of social media is steeply on the rise in the U.S. The third wave of the Small Business Success Index™ (SBSI), sponsored by Network Solutions® and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, reports that social media is being used by twice as many small businesses since last year.
How does your business measure up?
Read more and see the breakdown at http://growsmartbusiness.com/small-business-success-index-highlights/.
Marketing materials are an important part of the sales process for most B2B and B2G companies. But not all companies, even the ones selling high end services and solutions, meet the challenge. Here is part two of the recent article, 8 Reasons Why Collateral Still Matters.
Forrester Research predicts IT spending will rise 6.6 percent in 2010. This is a stark contrast to 2009, where IT spending fell 8.2 percent in the U.S. and and 8.9 percent overall in international markets.
Hardware and software investments will drive the rise in spending, with software projected to rise 9.7 percent.
Read more from Nasdaq.com. Here’s to a strong tech marketing 2010!
