Q2 Marketing Blog» Q2 Marketing Blog – Technology Marketing, Public Relations, Brand Consulting

Content is Key to Effective Online Marketing

Becky Sheetz-Runkle — Mon, 19 Jul 2010 21:17:27 +0000

There are many challenges businesses of all sizes face when it comes to developing and executing a powerful, ROI-driven internet marketing strategy. One of the biggest hurdles is in developing high-quality, meaningful content. Many businesses simply don’t think they have much to say or a reliable effective way to say it.

Read the rest at TopTenREVIEWS.com Online Marketing Services site.

Study: Impact of Positive & Negative Product Reviews

Becky Sheetz-Runkle — Wed, 14 Jul 2010 13:20:37 +0000

A study from Southern Methodist University, Dallas, Texas reveals some very interesting findings on the importance of product reviews on buyer habits. The findings draw from 165 participants who tested video games. They had no previous knowledge of the game, Plants vs. Zombies. I know, I know, but stay with me… The point here isn’t really about video games.

The study, called, ”The Influence of Professional Critic Reviews,” divided users into three groups. One was exposed to positive reviews of Plants vs. Zombies, one was exposed to negative reviews, and the third was shown none. Participants then played the game for 20 minutes. Next, they filled out an exit survey, gave the game a review score and chose to either receive a free copy of Plants vs. Zombies or $10.

Positive reviews made a big difference.

Those who read positive reviews were twice as likely to choose the copy of Plants vs. Zombies instead of the cash. And they were 85% more likely to take the game than those not exposed to any reviews.

Are you making use of buyer reviews? They clearly influence purchasing decisions, even if you’re not in the business of the undead.

Talkin’ About My (online) Reputation

Pamela Girardin — Tue, 13 Jul 2010 13:40:34 +0000

Amtrak’s Arrive Magazine’s most recent issue quotes Q2 Marketing’s Becky Sheetz-Runkle on how to protect your businesses’ online reputation. Find out how to use social media to shape your online reputation. Read the full article: http://www.arrive-digital.com/arrive/20100708#pg31

New eMarketer report on SEO and SEM Spending

Becky Sheetz-Runkle — Tue, 13 Jul 2010 13:34:32 +0000

Search is fundamental to customer acquisition. And search engine optimization (SEO) is projected to grow consistently, according to eMarketer’s Search Marketing Trends report.

Read the rest at blogs.aquent.com: http://blogs.aquent.com/aquentblog/author/kelly-boykin/2009/06/

Search Engine Submission Pitfalls

Becky Sheetz-Runkle — Mon, 21 Jun 2010 11:38:44 +0000

Search engine submission is a tricky topic. Whether or not an SEO software product offers search engine submission doesn’t tell the entire story. Their submission practices must also be evaluated.

Not all SEO submission tools are created equally.

An SEO product that includes solid submission features will save you significant time and money. The best products allow you to submit an unlimited number of pages to search engines and directories. And the top products do it with credible, white hat SEO methods that are approved by search engines. This way they safeguard your website’s credibility and drive the kind of traffic you want.

Read more about safe search engine submission practices.

Find the top 10 SEO software companies.

All About Online Video (VSEO)

Becky Sheetz-Runkle — Mon, 14 Jun 2010 22:19:21 +0000

Online video is all the rage these days. From YouTube and Facebook to news and business websites, everybody’s doing it.

But what everyone’s not doing is optimizing their own video for SEO. Video SEO— or, VSEO—is a collection of practices that guides the creation, optimization and distribution of videos for the purpose of driving traffic and gaining exposure. And these practices, like all of SEO, are a moving target requiring up-to-the-minute expertise.

Toyota Sienna Swagger Wagon YouTube Brilliance

Becky Sheetz-Runkle — Thu, 27 May 2010 23:39:26 +0000

The Toyota Sienna YouTube video has nothing to do with B2B or B2G tech marketing, but it’s brilliant. Makes you forget all about that silly safety recall:

http://www.youtube.com/watch?v=ql-N3F1FhW4

Social Media Use Doubles for Small Businesses

Becky Sheetz-Runkle — Wed, 31 Mar 2010 16:04:44 +0000

Small business use of social media is steeply on the rise in the U.S. The third wave of the Small Business Success Index™ (SBSI), sponsored by Network Solutions® and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, reports that social media is being used by twice as many small businesses since last year.

How does your business measure up?

Read more and see the breakdown at http://growsmartbusiness.com/small-business-success-index-highlights/.

SEO, PPC, Social Media & More–Find the Top Online Marketing Firms

Becky Sheetz-Runkle — Wed, 03 Feb 2010 13:36:35 +0000

Here is a TopTenREVIEWS review of the top internet marketing companies. Various service areas are evaluated, including search engine optimization (SEO), pay per click (PPC), link building, social media optimization and more.

Read the online marketing services firms review.

Q2 Marketing Cited in Slideshare’s Content Marketing Predictions for 2009

Becky Sheetz-Runkle — Mon, 22 Jun 2009 16:22:08 +0000

Slideshare’s Content Marketing, Social Media and Marketing Predictions for 2009 cites research commentary from Q2 Marketing. Find the presentation, full of great resources, here:

http://www.slideshare.net/ambal/clickdocuments-content-marketing-cheat-sheet