Search is fundamental to customer acquisition. And search engine optimization (SEO) is projected to grow consistently, according to eMarketer’s Search Marketing Trends report.
Read the rest at blogs.aquent.com: http://blogs.aquent.com/aquentblog/author/kelly-boykin/2009/06/
Search engine optimization. Can you really market effectively without it? Probably not. But SEO is about much more than keyword optimization and whose linking back to who. It’s about strategy, content, credibility and great attention to detail.
That’s why a lot of pros don’t go it alone. They pick an SEO software product to help automate the many tedious and time consuming aspects of SEO. The rules and techniques are constantly changing.
To help, I’ve impartially evaluted and compared the top 10 SEO software products in the world. And I do mean world. Only one is based in the U.S.
The top three were:
Find out why they finished at the top and learn about the other seven, price points and more at my TopTenREVIEWS SEO product comparison site.
Enjoy!
What’s the return on investment of email marketing? It’s easy to get a bit jaded when it comes to email marketing, as we’re cleaning out our inboxes. It seems like on a good day the proportion of solicited messages to unsolicited messages is 1:10. On a good day. . .
But, marketers, don’t allow your assumptions to cloud your judgments. Email marketing has a very real ROI.
According to the Direct Marketing Association, email marketing returned $43.62 for every dollar spent on it in 2009. Yes, the nice people at the DMA might have a dog in the fight. (I really hope people aren’t googling dog fighting and ending up on the TechnologyMarketingBlog.) But who else are you going to trust to measure it?
And while down a bit, they estimate email marketing is expected to return $42.08 for every dollar spent on it this year.
So, if you’re not consistently using email marketing, maybe you should be. And if you’re not getting a healthy ROI, it’s time to evaluate your methods.
The online ad marketing had it’s best quarter ever in Q4 09, according to a report from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
This record $6.3 billion in revenues speaks to the worst of the ad slump behind us, according to PwC’s David Silverman.
Other highlights of the report:
Find out more at http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-040710
Small business use of social media is steeply on the rise in the U.S. The third wave of the Small Business Success Index™ (SBSI), sponsored by Network Solutions® and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, reports that social media is being used by twice as many small businesses since last year.
How does your business measure up?
Read more and see the breakdown at http://growsmartbusiness.com/small-business-success-index-highlights/.
BIA/Kelsey has released the results of its U.S. Local Media Annual Forecast (2009-2014). Though local advertising is anticipated to increase modestly over the next four years, online ad spending is predicted to double. Read more about the survey:
http://www.bia.com/pr220210.asp
Here is a TopTenREVIEWS review of the top internet marketing companies. Various service areas are evaluated, including search engine optimization (SEO), pay per click (PPC), link building, social media optimization and more.
Read the online marketing services firms review.
Forrester Research predicts IT spending will rise 6.6 percent in 2010. This is a stark contrast to 2009, where IT spending fell 8.2 percent in the U.S. and and 8.9 percent overall in international markets.
Hardware and software investments will drive the rise in spending, with software projected to rise 9.7 percent.
Read more from Nasdaq.com. Here’s to a strong tech marketing 2010!
Slideshare’s Content Marketing, Social Media and Marketing Predictions for 2009 cites research commentary from Q2 Marketing. Find the presentation, full of great resources, here:
http://www.slideshare.net/ambal/clickdocuments-content-marketing-cheat-sheet
