Photos and coverage from a day after the American Small Business Coalition’s first ever conference and awards dinner.
http://www.bisnow.com/washington_dc_tech_news_story.php?p=3504
Business-to-government (and business-to-business) marketing is most effective when it communicates value. The best B2G marketing is based on compelling content focused on problems solved and clear solutions offered. Read more about why content-rich marketing materials will reign in 2009.
If you’re selling to the federal government, you’ll want to be at the Sheraton Premiere, Tysons Corner, April 23, for the American Small Business Coalition’s (ASBC) Fifth Anniversary Conference and Awards Dinner: Celebrating a Culture of Collaboration and Success. The conferece will take place where government business happens–the Washington, D.C. metro area.
Yesterday’s BusinessWire Meet the Media Breakfast provided some valuable insight for those of us working to further the causes of our company and clients. The panelists were Darlene Darcy, Washington Business Journal; David Hubler, Washington Technology; Mark Kellner, Freelance Columnist whose work includes the Washington Times; Gautham Nagesh, Government Executive and Nextgov.com; and Paul Sherman Potomac Tech Wire.
Join Q2 Marketing’s Becky Sheetz-Runkle April 23, 2009 at The ASBC’s Fifth Anniversary Conference and Gala: Celebrating a Culture of Collaboration and Success. Becky will present at 9:45 and 10:45 on the hot topic: 11 Essential Steps for Marketing to Government.
This breakout session is for senior decision makers and marketing professionals looking to maximize the ROI of their marketing dollars, grow their company and shape perception. Offered at two times during the full-day conference at the Sheraton Premier, Tysons Corner, the presentation will challenge government marketing myths and reach buyers. Focused on best practices in government marketing, this instructional session will cover:
Register and learn more here: http://www.theasbc.org/events/event_details.asp?id=32782.
The American Recovery and Reinvestment Act, the much-talked-about stimulus spending law, is estimated to bring $2.5 billion in spending to technology vendors. This is according to IDC Industry Insights, as reported by David Hubler in Washington Technology.
This is a “once-in-a-lifetime flood of new technology money,” says IDC. They estimated $101.2 billion in technology spending will be generated between 2009 and 2012.
Among the federal tech opportunities that law is expected to impact the most:
● The Social Security Administration’s (SSA) National Computer Center data center modernization—$500 million.
● The SSA’s claims processing program—$490 million.
● The Homeland Security Department data center, law enforcement communications–$340 million.
● The State Department’s security and network assurance technologies—$290 million.
● The Institute of Education Science’s high-performance computing and predictive services—$250 million.
● The Veterans Affairs Department data center and information technology services—$50 million.
● The Agriculture Department’s Farm Services Agency data center and systems services—$50 million.
DMNews reported recently that 99.5% of press releases don’t feature search engine optimization (SEO) for the web. This DMNews story was written by Brian Halligan:
Conventional wisdom in search, across industries, is that buyers are using two to three keywords to find information on solutions like yours. But this report sheds new light on this critical topic. In the early stages of research, technology buyers tend to type in two or three keywords. No surprise to search pros. But later in the buying cycle, they will use brief four- or five-word phrases. Why is this?
