From the Marketing by Numbers Column in the Washington Business Journal–

Marketing can be risky business if you don’t plan and execute properly. But with a pragmatic approach, marketing is a strategic means of driving revenue. Follow the tips below to reduce the risk and unnecessary costs of your next campaign. . . . .

More: http://washington.bizjournals.com/washington/stories/2008/08/18/smallb2.html

Posted: Wednesday, August 20th, 2008 | Business to Business Marketing
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