A decision maker approached a company’s booth at a major industry trade show. The staffer working the booth walked up to greet her. “I’ve heard of your company, and this is exactly the product that we are looking for. Let’s set up a time for us to talk and for me to see a demo,” she said as she pulled her business card from her purse. The staffer [a sales rep, no less] takes the card and lethargically hands it back to the prospect stating, “that’s not my territory.” He walked away, leaving the prospect standing alone. With no one else to help her, the woman walks away. So too, does the sale.

We share this story of one of our clients not because it’s so unusual, but because in talking with other VPs and directors in marketing, we know it’s not so unusual at all.

But there’s good news. Q2 Marketing has created a solution to help ensure this misfortune doesn’t befall your company – The Q2 Marketing Trade Show Training & Certification Program. This program helps create a team of certified pros within your organization trained in effectively working a trade show booth, and demonstrating your solutions and offerings.

Q2’s full day course consists of three components:

• Basic training
• Fundamental overview of lead management and qualification
• Delivering the message

Contact Q2 Salesfor more information on the Q2 Trade show Training and Certification Program.

Posted: Tuesday, February 12th, 2008 | Technology Marketing
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