Regardless of what you call it—marketing materials, sales collateral, leave behinds, sales tools—collateral still works. Collateral still influences purchasing decisions, distinguishes brands, tells stories and communicates competitive differentiators. Collateral matters. Here is part one of 8 reasons why collateral still matters at Designerscouch.org.

Posted: Thursday, January 14th, 2010 | Brand Consulting, Industry Trends, Messaging & Positioning, Promotional Marketing, Sales and Marketing
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