Marketing materials are an important part of the sales process for most B2B and B2G companies. But not all companies, even the ones selling high end services and solutions, meet the challenge. Here is part two of the recent article, 8 Reasons Why Collateral Still Matters.

Posted: Thursday, January 21st, 2010 | Brand Consulting, Business to Business Marketing, Business to Government Marketing, Messaging & Positioning, Sales and Marketing, Technology Marketing
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