Here is a TopTenREVIEWS review of the top internet marketing companies. Various service areas are evaluated, including search engine optimization (SEO), pay per click (PPC), link building, social media optimization and more.
Read the online marketing services firms review.
We all know how important customer acquisition is these days—for our clients and for ourselves. But some companies are getting carried away and making a big online marketing mistake.
Many are getting caught up in optimizing their websites for lead generation and sales conversion. And they’re forgetting there’s much more to a website strategy. Effective websites must also serve existing customers and create a brand perception of trust and credibility.
Read more of Customer Acquisition Versus Cheap Sales Tactics.
It’s not that often that I get excited about B2C marketing. I spend too much time living B2B and B2G. But I”m always a big believer in direct approaches. What Domino’s Pizza is going is pretty incredible. You may have caught their new TV commercials in between fast forwards on your DVR.
Watch their video where Domino’s really beats their pizza up.
Read the Bnet interview with Russell J. Weiner, Domino’s chief marketing officer.
Marketing materials are an important part of the sales process for most B2B and B2G companies. But not all companies, even the ones selling high end services and solutions, meet the challenge. Here is part two of the recent article, 8 Reasons Why Collateral Still Matters.
Regardless of what you call it—marketing materials, sales collateral, leave behinds, sales tools—collateral still works. Collateral still influences purchasing decisions, distinguishes brands, tells stories and communicates competitive differentiators. Collateral matters. Here is part one of 8 reasons why collateral still matters at Designerscouch.org.
Forrester Research predicts IT spending will rise 6.6 percent in 2010. This is a stark contrast to 2009, where IT spending fell 8.2 percent in the U.S. and and 8.9 percent overall in international markets.
Hardware and software investments will drive the rise in spending, with software projected to rise 9.7 percent.
Read more from Nasdaq.com. Here’s to a strong tech marketing 2010!
Today, branding budgets are being cut at a higher rate than many other marketing initiatives. The huge movement away from print, TV and radio spending is a significant contributor to this. Building brand equity is important. It’s never stopped being important.
Read Why It’s Not Only about the Brand.
Make marketing measurement a top priority for your company in 2010. This New Year’s resolution should be near the top of many marketers’ to-do lists. Everyone agrees that this has to be done. But rub is in the quantification methodology. Just how do we do it?
Over the years, we’ve received many questions about how to implement and improve marketing measurement to demonstrate marketing results. In fact, I just had this discussion with a federal defense contractor yesterday.
It begins with a solid plan and setting benchmarks and measuring against them.
Here are some resources to help you:
6 Tips for Establishing a Formal Measurement Process (One of our most popular entries!)
4 Essential Tips for Building Quantifiable Marketing Programs, from MarketingProfs
8 Ways to Build Quantifiable Programs
Last, but far from least is our most popular downlaod,Q2 Marketing’s Nine Step Marketing Quantification Process. It will help make your resolution a reality!
Happy quantifying!
Read Q2’s Becky Sheetz-Runkle’s Challenging Government Marketing Myths and Reaching Buyers in the influential MarketingProfs @ http://www.marketingprofs.com/articles/2009/3092/11-tips-for-challenging-government-marketing-myths-and-reaching-buyers#
We’ve been focusing on a favorite topic of mine—branding for government contractors. I’ll be the first to tell you that revenue generating initiatives are of greater value in a down economy than branding efforts. But federal contractors are different. Generally speaking, they tend to lack the strong brand identity and recognition of their commercial sector counterparts. Only, unlike their commercial counterparts, successful government contractors, with a greater immunity to the recession, can afford to make the investment in brand building now.
